Dine Denim

Thrift store brand Dine Denim is proposed to be a unique, original uni- sex store occupying a new contemporary location in the Brisbane City Queen street mall. Ideally, Dine Denim is proposed as a classic take on op shops and clothing donated based stores such as Levi’s, Vinnies and Salvation Army, where other companies or everyday citizens can donate and recycle their denim clothing. Not only does this brand promote a classic yet exciting retail experience, but also shines through the unique- ness as this brand is environmentally supportive towards clothing waste.

Concept Ideation

Style Research

Inspiration

Style Guide

Inspiration

It is essential that the Dine Denim company
is appropriated for this space in the inner-city precinct for two important reasons. The first being our main demographic, which is the younger generation but more specifically ages 15 to 25. This is important as thrift shop- ping has been known to be a neat way to
find unique fashion pieces, yet in this present day it has been a current trend throughout the younger generation as they strive to save money yet still have a cool fashion aesthetic. The second reason, being the location of this store is crucial as we are more likely to be the dominant choice in clothing donations withnearby stores: specifically regarding denim. Lastly, as part of being situated in Brisbane’s Queen Street Mall, we are determined to make access to this store easy, as busses and train lines are nearby. We also strive to have an affordable price to our denim, ensuring
we don’t take away the classic thrift shopping experience.

Final Design

Logo Variation

Advertisement Design

Logo Variation

The overall identity of Dine Denim, effectively translates well with our chosen audience demographic. Our name Dine Denim comes from the setting of dining in at a restaurant where our employees will greet you and give friendly assistance and advice to our customers.

Dine Denim Campaign Video Advertisement

↑Back to Top